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中国 2021 年零售及消费行业趋势和消费行为分析

  • 多资产类别
  • 消费领域
  • 中国大陆及香港
高级内容

Specialist

广州某市场研究有限公司零售研究副总监

Agenda

  • 中国 2020 年零售及消费者行业宏观环境回顾与 2021 年展望——零售连锁(大卖场、超市、便 利店)、家居、母婴、个人护理、餐饮、食品等细分行业的动态、可持续发展的挑战和机遇
  • 中国不同年龄层和城市消费者洞察——消费者购买行为、可支配收入分配、消费观等给品牌带来 的影响和机会
  • 实体零售业态销售规模变化趋势——社交电商、直播带货、同城零售、到家体验等模式为线上和 线下零售发展带来的想象空间

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