Specialist
Former sales executive at Richemont Commercial Co Ltd
Agenda
- Impacts of the ongoing pandemic in March and April 2022 on the high-end jewellery sales in China
- Van Cleef & Arpels – product design, brand premium and marketing budget
- Online and offline channel planning, development dynamics, offline store expansion plan and channel development trends
- Strength and weakness comparison with Bvlgari, Tiffany & Co and Cartier – products, marketing and channels
Questions
1.
In the last interview, you talked about Van Cleef & Arpels’ some offline marketing strategies, the impact of the coronavirus pandemic on the jewellery industry and the dependence of Van Cleef & Arpels’ revenue on the Alhambra collection. According to your observations, what was the sales performance of China’s high-end jewellery industry in April 2022?
2.
Can you compare the products of Van Cleef & Arpels and those of Tiffany & Co, Cartier and Bulgari from the perspectives of product design, craftsmanship and design teams?
3.
Could you please compare Van Cleef & Arpels’ products sold in the Chinese market and in the international market in terms of price gaps and brand premiums?
4.
What is the proportion of Van Cleef & Arpels’ marketing costs online and offline? What is its online marketing strategy?
5.
Will Van Cleef & Arpels make marketing plans in the metaverse?
6.
Richemont is constantly promoting online cooperation with Alibaba and Farfetch. According to the cooperation model you just mentioned, does Van Cleef & Arpels mainly cooperate with online partners to attract traffic?
7.
Are Van Cleef & Arpels’ store opening decisions and operating strategies decided by itself or by the designated level of employees at Richemont?
8.
Can you comment on the management teams of Van Cleef & Arpels, Tiffany & Co and Bulgari in China?
9.
Has the quantity of Van Cleef & Arpels’ offline stores in tier 1 cities such as Beijing and Shanghai reached saturation? Does it have other store expansion plans and growth potential?
10.
How long is Van Cleef & Arpels’ store opening cycle from the negotiation with property owners and decoration to the formal opening?
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