Specialist
Former SVP at PatientPoint
Agenda
- Recent trends and developments in patient engagement software market
- Relative end market growth runway and addressable opportunities
- Competitive differentiation of patient engagement platforms and tech capabilities
- Key challenges within digital healthcare such as privacy, multi-platform use and education across all demographics
- Long-term growth outlook – threat from EMR (electronic medical record) encroachment and potential consolidation trends
Questions
1.
What important trends and developments have you been following in the patient engagement software market over the past year or so?
2.
How is the role and business model of patient engagement software platforms evolving as we move towards the value-based healthcare system from fee-for-service, in light of some of your opening remarks?
3.
How are you viewing the growth runway in respective end markets such as health systems, physician practices, outpatient and home health? How would you compare the respective market opportunities and growth rates?
4.
How are you viewing increasing commoditisation in the physician practice end market? Is there any meaningful opportunity, beyond appointment reminders? How much could this shift the strategic focus towards other growth avenues?
5.
Could you outline the typical contract dynamics in the health system end market for patient engagement vendors? How do you assess typical length, pricing and stickiness of some of these deals?
6.
How important is customisation and tailoring solutions to fit specific customer needs? Is this a meaningful avenue to create stickiness across certain customer types and differentiating solutions, especially against a broader offering such as Epic’s MyChart?
7.
What are some of the more attractive adjacencies that patient engagement vendors are looking to build out or acquire to make their offerings either stickier with customers, more personalised or more appealing cross-sell options?
8.
Which players are ahead of the curve in building out end-to-end engagement solutions? How would you compare major players’ relative breadth of offerings?
9.
How do you assess some of the patient engagement pure-play vendors such as PatientPoint, Phreesia, CipherHealth and Solutionreach in terms of end-market focus, user interface and market share? What are some key areas of differentiation?
10.
Could you discuss the threat of some of the large EMR [electronic medical record] vendors such as Epic or Cerner building in-house patient engagement capabilities? How much ability do some of the more narrowly tailored solutions vendors have to maintain market share against encroachment from EMR?
11.
What are the pain points with patient communication and engagement itself, especially in harder-to-reach populations such as Medicare or Medicaid demographics? How are vendors approaching these challenges?
12.
Do you think the relatively fragmented nature of the patient engagement market could lead to accelerating consolidation over the next year or so? How might this dynamic materialise in 2022?
13.
How might increasing aggregation in the hospital and health system market impact the sales cycle for patient engagement vendors? What might a more concentrated customer base mean for winners and losers on new contracts?
14.
Do you have anything additional to highlight when assessing the patient engagement software market?
