Nike in China – 2022 Performance Outlook

  • Public Equity
  • Consumer
  • Greater China


Former executive at Nike Sports (China) Co Ltd


  • Nike (NYSE: NKE) in China – development dynamics over the past three years, market share changes, impacts of the pandemic on its supply chain and outlook for 2022
  • Nike – changing trends of customer profile, product competencies, brand premium, channel marketing investment and customer acquisition cost
  • Strength and weakness comparison with Anta (HKG: 2020), Li-Ning (HKG: 2331) and Adidas (ETR: ADS)


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