Specialist
Executive at Chord Commerce Inc
Agenda
- Digital native brands’ tech stacks and approach to buy vs build decision-making
- Key players across content management, CDPs (customer data platforms), OMSs (order management systems) and data warehousing
- Execution challenges and growth outlook
Questions
1.
Could you outline your thoughts on the growth pace you’re seeing stem from digital native brands, and your expectations for continued growth?
2.
What are your thoughts on what the average tech stack looks like for digital native brands and thoughts on their evolution?
3.
How would you compare buying vs building tech stacks, including any scenarios where one is more favourable?
4.
What are the standouts regarding these companies’ stories and the digital native brand landscape?
5.
Are there any examples of less-successful launches and what key decision-makers potentially missed?
6.
What are your thoughts on how these digital native brands are approaching the front end, their brand.com?
7.
Would you say Vercel is a sector leader or laggard?
8.
Could you compare GitHub and GitLab, the latter of which recently filed to go public?
9.
What are your thoughts on client-facing tools for clients such as Sanity and Tenfold?
10.
Do any of the content management tools address customer acquisition?
11.
What has caused the emergence of players in the CDP [customer data platform] segment?
12.
Could you give an overview of the CDP players? You mentioned Segment and Particle.
13.
Could users outgrow any of these CDP platforms? You mentioned different approaches, including one tool which leverages the data science component.
14.
How important are OMSs [order management systems] for digital native companies who now sell product online? As these brands and their products launch they might leverage social media platforms to ease order management pain, and in other cases platforms such as Shopify. Can you explain the merits and drawbacks of each of these approaches?
15.
Can you outline the key OMS players, including Shopify?
16.
Who are those newer entrants and might they threaten players such as Shopify?
17.
What are the developments in data warehousing? What are your thoughts on players in this space, including Snowflake?
18.
As digital native brands amass datasets, especially as they scale, when and why would brands subscribe to services such as Power BI?
19.
What are the most common challenges for players such as Glossier if they continue to grow and at some point revisit their tech stacks to adapt to their new size?
20.
What’s the potential for platforms which centralise different tools? Is there a solution to facilitate seamless actions across all these different platforms?
21.
Do you have any thoughts on industry consolidation?
22.
How might developers focus their efforts across segments over the next five years? Might more competition come from OMSs or could that happen more in CDPs, for instance?
