Research
FORUM TRANSCRIPT

China’s 2020 Packaged Coffee – Instant vs Ready-to- drink – 4 August 2020

  • Multi Asset
  • Consumer
  • Greater China
PREMIUM

Specialist

Former General Manager at Shanghai Paca Coffee Co Ltd

Agenda

  • China’s 2020 packaged coffee market scale, plus future growth rate, major trends and industry barriers by coffee types, highlighting instant, ready-to-drink, drip bag and capsule coffee
  • Traditional players vs emerging players such as Saturnbird Coffee – marketing position, competitive advantages, disadvantages and product structure
  • Major sales channels of packaged coffee, product profit and price changes of coffee beans

Questions

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