Specialist
Former Consultant at Impossible Foods Inc
Agenda
- Demand and price point evolution
- Beyond Meat (NASDAQ: BYND) vs other plant-based meat alternatives
- Scalability and supply chain constraints
- Distribution and growth expectations by channel 5. 12-18-month outlook
Questions
1.
What are your high-level thoughts on the plant-based meat substitutes industry? What key trends and themes do you think investors should be paying attention to when evaluating the space and how it evolves?
2.
The addressable market is quite a key area of dispute. What are your growth expectations, how should customers be segmented? What is likely to grow and in what sense?
3.
Is this a reasonable compare usage patterns of plant-based meats with the milk alternatives market, given the percentage of the population that are lactose intolerant whereas the meat side does not really have anything similar?
4.
There appears to be a growing understanding in the general population that Beyond Burger and similar products are not as healthy as initially believed. Do you think this could be a short-term risk to adoption? How important do you think it is for the product to genuinely be more healthy in the long term?
5.
What percentage of the market do you think plant-based meats cannot form a viable alternative to? Presumably steaks are not going to be replicated by plant anytime soon?
6.
What is your assessment of the companies currently competing in the space? How do they stack up on product quality, price point, scalability, marketing, etc?
7.
Could you expand on the new partnership with McDonald’s, which you mentioned earlier? Do you think it will be successful to the extent that McDonald’s will pick this up on a larger scale? What volume of business could Beyond potentially have with McDonald’s going forward?
8.
If successful, do you think Beyond has enough scale to really supply a significant portion of McDonald’s restaurants on a US basis?
9.
Over the past couple of years, how would you rate Beyond Meat on its partnerships – the number of partnerships with the right people, etc?
10.
How do you think about growth for Beyond’s business with the food service over the next 3-5 years?
11.
What percentage of the QSR industry do you think will be sales from plant-based meats in five years’ time?
12.
If we take your estimate as correct, how do you think about the market share that Beyond might have vs Impossible in the food service space? Assuming it continues down the same path, with this focus?
13.
How important do you think success in food service is to driving retail sales in the sense of brand awareness, etc?
14.
Do you think Beyond and its peers need to match the price in the relevant real meat equivalent product categories to ensure mass market adoption?
15.
How would you assess Beyond’s ability to scale out, to build out its retail sales, so far? What would you like to see it do going forward, and how do you think about growth rates there?
16.
How long do you think Beyond will be able to maintain its superior taste profile quality product vs the CPGs, Tysons, etc?
17.
What is your outlook for Beyond as a whole over the next 12-18 months? What might be a best-case and a worst-case scenario?
