Open Roles

Content Marketing Manager

Company Description

Third Bridge was founded on the belief that human insights drive intelligent investment decisions.

To make the right investment decisions, our clients require access to the most relevant experts and their insights – we enable this through private consultations and exclusive content drawn from expert interviews.

Our clients consist of some of the largest private equity funds, hedge funds, mutual funds and management consulting firms, who are serviced by a team of over 900 employees located across eight global offices.

Third Bridge operates in a global, multi-billion-dollar market with double digit annual growth and has consistently received accolades for Great Places to Work and the top 100 fastest growing companies. 

Job Description

We are looking to recruit an ambitious and driven Content Marketing Manager to take responsibility for our inbound campaigns and digital content. You will have a deep understanding of writing high quality content and repurposing content for different media channels. Reporting directly to the Marketing Director, you will take responsibility for executing on the annual campaign plan, and work closely with the sales, marketing, editorial and product teams to attract and retain customers.  

As Content Marketing Manager you will: 

  • Produce high-quality, insight-driven, targeted, engaging and accessible content across all channels to drive lead generation and customer 

  • Accountable for all campaigns and content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention.

  • Write copy for promotional materials within marketing campaigns and across digital channels

  • Manage the overall content distribution schedule, ensuring all content is delivered accurately, to a high quality, and on time

  • Write effective copy, adhering to house style guidelines, for a variety of customer personas.  e.g. website copy, case studies, award submissions, social media and email marketing

  • Work with our Digital Manager to produce regular reports of campaign results, including digital engagement, evaluation of KPIs, and ROI

  • Collect and use data to inform new campaigns and the evaluation of existing campaigns

  • Work closely with all sales channels to identify target prospects and ensure campaign follow-up is tracked and visible

Qualifications

Key skills

  • Communication skills: Excellent writing skills are a prerequisite as you will frequently have to write copy for marketing promotions. You will also need to be able to speak clearly and confidently as you will  have to engage with senior stakeholders across the organization.

  • Project management skills: As a Content Marketing Manager you will have to meet deadlines for multiple projects and ensure ROI on marketing campaigns. You will need to manage the organization’s output effectively and intervene if things are going off-track.

  • Analytical skills: You will need to partner with the Digital Manager to acquire data and use it to target selected groups, as well as analyze the success and direction of future campaigns.

To be successful in this role, you should have:

  • Strong prior experience in content marketing, ideally in B2B financial services research 

  • Experience within investment banking or hedge funds preferred but not essential

  • Copywriting/marketing qualifications are preferred

  • Proficiency in English (other languages would also be beneficial) with a solid grip on grammar and style

  • Experience working directly with sales, product, editorial, digital, design teams

  • Experience building scalable content offerings 

  • Ability to work with and manage resources from different departments globally

  • Outstanding project management skills (projects involving internal and external stakeholders) with the ability to meet tight deadlines and prioritise workloads

  • Impeccable copywriting skills and experience of delivering compelling content across various formats and to a range of audiences, and the ability to write all of this quickly under tight deadlines

  • Ability to master writing styles that speak to our audience on a variety of topics and within different structures, produce original material, and have a deep understanding of the different “buyer personas”

  • Editorial requirements include basic SEO understanding, content categorisation and structure, content development and distribution

  • Innovative and creative thinking skills, and the ability to manage content for multi-channel campaigns

  • A desire to learn new things, explore opportunities and identify the best solutions with the resources available

Additional Information

Why work for us?

  • Flexible working
  • Private Medical Insurance - up to family cover
  • Pension
  • 25 days annual leave plus bank holidays, rising after 2 years of service
  • Free yoga sessions - twice weekly
  • Free Modern Health sessions (we care about your mental and physical well being)
  • Personal annual learning and development budget

The successful candidate must, by the start of the employment, have permission to work in the country they are applying.

We know that to be truly innovative, we need to have a diverse team around us. That is why Third Bridge is committed to creating an inclusive environment and is proud to be an equal opportunity employer. If you are not 100% sure if you are right for the role, please apply anyway and we will be happy to consider your application.