Mass media, specifically broadcasting and webcasting, has been a crucial focus for Third Bridge Forum’s clients throughout Q1 2019. Forum transcribed more than 60 interviews on the media and entertainment sector, offering key insights from senior specialists operating out of North America, China, India and Europe.
Former SVP and Head, Digital Monetisation at Sony Pictures Entertainment suggested that data and measurement company Nielsen’s new brand, Nielsen Digital Audience Measurement (Nielsen DAR), is “probably the closest thing to a currency” as it allows advertisers to make decisions on whether they should move their money to over-the-top (OTT) platforms.
Submit your details to access the latest Quarterly Trends Report from Third Bridge.
For more information about our integrated research solutions and how Third Bridge can help you make smarter and faster investment decisions, please contact us.
