Company Insights

2019 company trends: the descent of Thomas Cook

  • Multi Asset
  • Consumer
  • Global

This article is part of a series looking at six companies that stood out in 2019 for under- or over-performing. It contextualises some of the related trends and events with insights gathered during Third Bridge Forum's Interviews with industry specialists. We also covered Boeing, PG&E, Sealed Air, Babylon and Disney.

Thomas Cook was one of the biggest travel groups in the world and, as reinforced to Third Bridge Forum, a “phenomenal brand” when it entered into compulsory liquidation in September 2019. Thousands of holidaymakers were stranded after a GBP 900m recapitalisation plan with its long-standing Chinese shareholder Fosun Tourism and lending banks fell through.  


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