Specialist
Senior Technical Consultant at Shandong Sanyang Tianan Marketing Planning Co Ltd
Agenda
- Modern nutrition trends and impacts on Chinese people’s diets and demand for meat
- China’s animal husbandry status quo and development challenges, business and profit models compared to developed countries
- Livestock farming (pigs and cattle) and dairy farming (cow and goat milk)
- Profit models for pig breeders in China and effective measures to control swine fever
Questions
1.
You’ve published some papers on modern nutrition science. How do you expect the diets of Chinese people to change in the future? How will the change affect the demand for meat in China?
2.
How much of Chinese people’s intake of meat do poultry and eggs take up? How fast is their consumption in China growing?
3.
You once said that it’s difficult for large animal husbandry companies to profit in China. How did you arrive at this conclusion? What do you think of the respective profitability of pig, cattle, sheep and poultry farming in China?
4.
You once expressed the view that China’s pig farming industry is caught in a vicious circle where farms import pig breeds, breed them, see the breeds degrade and have to import again. It’s been a while since you expressed this view. Have things improved after that?
5.
China has a long history of pig farming, but why are there not enough quality local breeds? Why don’t companies invest in breeding?
6.
Has the government rolled out any policies to encourage the development of pig breeds? I know environmental policies are having an impact on some small pig farming companies. Are there any supportive policies for the industry or breed nurturing in particular?
7.
The recent outbreak of swine fever dealt a blow to both small and big pig farming companies in the country. Why were big companies seriously affected too? Is it because they failed to take preventive measures or are there other reasons?
8.
You said that China’s conditions are more favourable for the development of small- and medium-sized pig farms, but many large pig farming companies operate large-sized farms. Do they do so to cut costs?
9.
What do you think of the biotechnology in European countries such as Denmark? Is there anything to learn from them? What’s the effect of swine fever in those countries?
10.
How long it will take for China’s pig farming industry to fully develop the automation, environment management and biosafety techniques?
11.
You have mentioned that there are some problems with forage grass in China and that is why the cattle and sheep in China are of lower quality than those in other countries. So in addition to improving the quality of forage grass, what else can be done to improve the quality of cattle and sheep?
12.
Is there a way to break the vicious circle of the fact that imported milk powder takes up a massive proportion of the Chinese milk powder market?
13.
Why most cow farms are still built inland rather than in grazing areas? Is the convenient processing procedure or low factory construction cost a major consideration?
14.
There might be other more complex non-market factors. Dairy processing companies such as Mengniu and Yili have said they are running high-quality cow farms on grasslands. Yili even invited consumers to visit its cow farms. Why did you say the big companies were not breeding cows?
15.
Why do companies in China buy most of the forage grass from abroad?
16.
Will China’s grass industry rise in the future?
17.
Let us move to the breeding of dairy goats. China’s goat husbandry is scattered and small-scale. Is it right?
18.
What is the proportion of goat milk consumption to dairy consumption in China? Will the proportion approach to that of developed countries, such as Europe, America or Austria?
19.
Why did China’s goat milk market shrink in the past two years?
20.
In China, where is the goat husbandry developed?
21.
In the past years, the growth of dairy goats or goat milk dairies fell in China, and the government failed to support them in consideration of the environment. In the future 5-10 years, government agencies or members of the industry will gradually recognise goat husbandry and encourage the development of goat milk due to its better nutrition after finding that goat husbandry doesn’t pollute the environment. Is it the logic?
22.
In China, infants mostly drink cow milk, and organic cow milk industry grows very fast. We are also importing goat milk powder from the Netherlands or Australia. Are the proportions of goat milk powder consumption high in foreign countries? What are the proportions of goat milk powder consumption in Singapore and South Korea?
23.
In China, many cow milk enterprises import large bags of milk powder and process them into reconstituted milk. Only enterprises promoting brands, such as Mengniu and Yili can succeed, and the cow husbandry does not grow well. Will the goat milk sector have the same problem as the cow milk sector?
24.
Are there other issues that we do not cover but mean a lot to the whole industry?
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